How To Increase Sales for Your Business Using Long Tail SEO Keywords | 02/06/2014
It is no secret that havig a strong SEO (search engine optimization) plan in place is perhaps the most important thing you can do to increase your website traffic. The idea is that by properly using SEO and keywords that appeal to your customer base, they will make their way to your website and your sales will increase. There are numerous algorithms and SEO practices that are thought of as effective by industry experts, and long tail keywords is one of them. While somewhat controversial today, the use of long tail keywords can be traced back to the beginning of SEO marketing and is still seen as an powerful way to reach a broader audience. As the goal of the keywords used on your website is to help bring people to your page, you should ideally be using words and phrases that your target audience is most likely to search for. Using a variety of long tail keywords in conjunction with other SEO methods is probably the most effective marketing strategy, and takes just a litle bit of awareness and understanding to get off the ground.
Understanding Long Tail Keywords
Long tail keywords are typically at least 2 words in length and target specific, niche phrases. Because they are longer, they offer more room to hit what users are searching for. Long tail keywords often target less competitive, highly specific search terms, which means they are more encompassing than other types of SEO keywords. Experts note that 70% of all traffic is brought in by long tail keywords, once again reiterating their importance. As long tail keywords basically modify shorter keywords to make a users' search query even more specific, it is important for you to do your research and compile a list of the keywords that you want to target.
How to Use Long Tail Keywords
The conversion rate for long tail keywords is greater than that of shorter, "head" keywords, largely due to the fact they they have a better chance of reaching a wider audience. Long and more descriptive, long tail keywords are the, well, key to increasing your traffic and sales. Now that you know what long tail keywords are and how important they are to your overall marketing campaign, let's look at how to use them.
Let's say you have a business that sells mattresses, you want to begin by finding out what people may search for that is related to mattresses. A long tail keyword may be "bedroom furniture" or "bedding for the house", or even "memory foam mattresses". While the first two phrases didn't even include the word "mattress", they both are searches people may perform if looking for a mattress.
By optimizing your website for long tail, specific keywords, you are creating a broader net and increasing your website's visibility. It should also be noted that conversion rates are 2.5 times higher for long tail keywords than for head keywords, which is quite significant! Additional ways to turn page visits into conversions with long tail keywords include:
Find the right keywords using programs such as Suggester, Google's keyword research tool
Make the landing page of your website pop, increasing the likelihood of first-time visitors to stick arond
Make sure your website is navigable and accessible - get rid of the clutter
Use customer testimonials on the landing page to highlight your reputation
Know who your competitors are
Include a call to action statement, whether an image or body of text
The Bottom Line
The key to increasing your sales with SEO keywords is to get more specific. While many large brands can afford to spend thousands of dollars each year on paid SEO and marketing, it really comes down to discovering what people are most likely to search for and target those specific keywords and phrases. This means that for you, long tail keywords are your best friend. Not only do they allow you to be more descriptive, but they are longer, allowing for you to reach a broader range of applicable search engine results and bring in users you may have otherwise missed. Since your overall goal and business strategy is to attract visitor tso your website and turn them into customers, using long tail keywords is virtually fool proof.
Increasing Your Corporate IT Infrastructure's Security Can Increase Your Bottom Line | 02/04/2014
Perhaps one of the most important steps you can take as a small business owner is to implement a strong network security system. As your business likely uses a high speed internet connection to send, receive, and store data, as well as manage your customer relations, invoices, and scheduling. It is imperative for this information to be protected, as your company begins to grow and acquire more employees and clients; it becomes even more important for you to make sure everything is securely stored within your network. Instances of hacking seem to be popping up everywhere these days (Target, anyone?), which just goes to show that no one is safe. However, there are steps you can take to increase your IT infrastructure's security and protect it from outside threats. By being proactive and developing a strong security game plan, you will not only be protecting the interests of your clients and company as a whole, but you will actually be reducing your company costs.
Below we will go over why it is important to have an advanced security system (or managed firewall service) in place, for both the good of your company and your customer base.
Benefits of a Strong Network Security System
Today's hackers are not just looking to steal information and data from you, they are also in search of power, bandwidth, identity, and most simply, practice. Digital thieves do whatever they can to steal personal information, financial records, and whatever other valuable data they can get. While they seem to have their ways of getting into even some of the largest companies' databases, you will be making it harder for them by enforcing an advanced network security system. If you are still wondering whether increasing your IT infrastructure's security is actually necessary, here are several reasons that should convince you:
- Reduces Overall Costs - Believe it or not, a strong network security system will help reduce your company costs. Network security allows current or potential clients to reach you via the web or email, helping you increase your sales and customer base. Without network security and a safe internet connection, you may lose a potential sale to a company that is operating a safe and effective network security system
- Allows You to Conduct Business While Traveling - Implementing a strong network security system will allow you to access data and conduct business while on the road. Not only will this help you safely execute transactions with sensitive information, but it will increase your business' overall productivity. Being able to confidently and safely work with customers and clients while out of the office is a great way to grow your business and ensure you are not losing out on potential sales
- Protects Data and Customer Information - Perhaps the most important reason for increasing your network's security is that it will keep your data confident and safe. Regardless of your type of business, it is crucial for you to adequately store sensitive client and company information. Clients are far less likely to work with you if you have a track record of losing information to hackers, so be proactive and make sure your network security system is top-notch
- Keeps Viruses, Spywayre, and Malware Away - Whether through email or website visits, your computer is susceptible to malicious programs if you do not have a good network security system in place. Many of these programs can actually install themselves, working to record passwords and sift through files for financial information. Increasing your security will help protect you from these unwanted viruses and threats, and it is especially important because you never know where they may be hiding
The Bottom Line
Safeguarding your network from dangerous hackers, viruses, and potential disasters is one of the most important things you can do for your business overall. A secure network will not only allow you to conduct business safely and effectively, but it will help you build a strong foundation for online transactions. Being able to work with clients from anywhere is a great business model, as it will enhance your company's productivity and sales. As there seem to be new threats popping up every day, it is important for you to stay one step ahead by increasing your network security before it's too late.
5 Things You Could Do Right Now To Optimize Your Corporate IT Infrastructure and Increase Profits | 01/31/2014
Increasing your network performance and managing your IT infrastructure are not always simple tasks, but they are crucial to the overall success of your business. As the IT infrastructure is the hub of your company, it is imperative it is functioning at its highest potential. From connecting departments and software applications to handling customer data, the IT infrastructure does it all. By taking steps to optimize your IT infrastructure, you will not only be reducing your overhead costs, but you will actually increase your company profits. While many company's find this to be a challenge, here are 5 things you can do today that will help improve the operation, organization, and deployment of your IT enterprise. By taking these steps and improving your IT infrastructure, you will be increasing your revenue and upping your profits, which is really the goal of any business, right?
1. Manage Your Bandwidth
Bandwidth, or the rate in which data is transferred, is crucial to how streamlined your network is. While there is bound to be congestion, there are steps you can take that will help reduce the amount of time outs and delays. By properly managing your bandwidth, you will be able to increase your overall productivity and provide both your employees and your customers with a more streamlined experience. Ways to do this include:
Setup a bandwidth management system, which will determine how much bandwidth should be used for each application and user for you
Hire competent network administrators to monitor your traffic and allocate the amount of bandwidth
2. Simple is Better
The best way to make your IT infrastructure more efficient is to work towards simplifying the system you already have in place. If you have qualified specialists on staff already, have them assess your IT enterprise and determine which applications you have running that you can do without. You can also bring in an outside source for an evaluation. Regardless of the route you go, be sure to keep these tips in mind:
Eliminate all applications that are not serving a purpose, as they are likely bringing down your IT infrastructure's performance
Only use software and applications that your databases need to run effectively
Keep an eye out for applications you used in the past but no longer use and get rid of them
3. Decrease the Number of Servers You Use
Businesses oftentimes make the mistake of having too many servers on hand, which in turn ups the overhead costs and energy bills. An efficient IT infrastructure does not need an overwhelming number of servers to operate. Using fewer servers translates to lower labor costs and increased performance overall. What is important here is that the servers you are using are streamlining data transfer, improving delivery, and supporting all business applications. Reducing the amount of data space you are using is an excellent way to cut costs and ensure your system is operating effortlessly.
4. Implement an Automated System
Gone are the days of manually entering data, converting files, and diagnosing system problems. By implementing an automated processing system you are not only cutting labor costs and enabling employees to focus on other areas of building your business, but you will be increasing performance overall. Using an automated system with your IT environment will also allow for issues that come up to be resolved quicker, which will decrease the amount of system downtime and provide a good experience for all users.
5. Do Away With That Complex IT Infrastructure
Lastly, one of the most important things you can do to increase the performance of your IT system and therefore see more profits is to simplify your hardware. Not only is it difficult to maintain a complex IT network, but it costs money. In doing away with all that extra cabling (and multiple servers, like previously mentioned) you will be able to increase the amount of space you have and work with a more streamlined, simplistic system. With all the cloud computing and other virtual systems, there is no need for a large cable network, as it only over-complicates your operation.
By making moves to improve your company's IT infrastructure, you will not only be saving money on unnecessary costs, but you will improving your overall efficiency and profits. Your IT network is the backbone of your business, and if it does not operate smoothly and optimally, it will show.
5 Ways to Increase Your Website's Conversion Rates | 01/30/2014
Creating a website that will both increase traffic and up your sales can be challenging, but it can be done. The first step in improving your website's conversion rate is to understand that people don't want to spend a lot of time browsing your site - they want to get what they came for with relative ease. As your business' conversion rate is determined by the number of potential customers who make a purchase or engage in a particular call to action, it is extremely important for you to create more conversions and therefore increase your revenue. From being user-friendly to using appropriate images to boost your traffic, here are 5 simple ways to increase your website's conversion rates, and in turn, the help your business become more successful.
1. Remove Distractions
Potential customers come to your page to learn about or buy your product. They key to improving your conversion rate is to remove unnecessary elements on your website, providing users with a more pleasant and navigable experience. Think simple and uncomplicated. For instance, people rarely like giving out their personal information or be forced to complete a questionnaire before they can proceed to their desired destination. Bottom line, if it isn't serving a real purpose on your end, get rid of it.
People get distracted easily and are turned off by large blocks of text. A good way to capture (and keep) their attention is by using bullet points or lists. Reworking a paragraph that is long-winded and intimidating to potential customers into a straightforward, bulleted list will allow you to get your point across without boring people. Other benefits of bullet points include:
They are an effective formatting tool for listing products, services, or other relevant information
Bullet points stand out more than block text on a web page
Lists organize information into more meaningful chunks, making it easier for people to scan
Bullet points are attractive and draw in the e yes
Bullet points are a great place to use hyperlinks to the products or services you are selling
Converting lengthy paragraphs into bullet points is also a good test for you, as it will force you to be more concise and only focus on what really matters in getting people to stick around and make a purchase.
3. Utilize Your Thank You Page
Thank you pages are perhaps the biggest missed opportunities when it comes to getting people to return to your website. Increasing your conversion rate is not simply about getting someone to complete your desired goal once, it's about turning them into a regular customer. Try implementing one of the following and you'll be sure to see a difference:
Provide a free coupon code
Give an option to connect via social media
Give the opportunity to share via email or social media with others
Invite the customer to follow your blog or subscribe to your newsletter
Offer relevant resources like webinars, e-books, or white papers
By using your thank you page as an effective marketing tool and way for customers to connect with you on a broader scale, you are encouraging a long-term relationship.
4. Speed is Your Friend
A website that takes a long time to load and go from one action to the next is a quick way for you to lose potential customers. One way to ensure your website doesn't take an eternity to load is by reducing the size of your page. This will not only improve the load time of your page, but it will reduce the amount of bandwidth you use. Images are also a contributing factor to a page's load time. Check your image files and make sure you are only using JPEG files, as PNG images take up far too much space and cannot be resized without the image quality suffering.
5. Use Images to Your Advantage
A good website uses images in an effective way to boost traffic and keep people coming back for more. They allow you to connect with your target audience and provide snippets of entertainment intermixed with important information. Here are a few tips to help you smartly use images to help increase your conversion rates:
Play to their emotions - choose images that evoke positivity
Create a mascot - from the Geico lizard to Energizer bunny, it's no secret that company mascots are an effective marketing tool
Think outside the box - one example, many websites are allowing users to virtually "try on" clothes or glasses with the use a web cam or 360 degree view
Use testimonials - people want validation that you are what you claim, so try showing pictures or image quotes from satisfied customers
Following these 5 tips will not only get your higher conversion rates, but it will help you to better understand your customer base and overall website. Your website is a virtual representation of your company and you want to make sure people see what you are offering without having to wade through a bunch of junk. Provide incentives, use intelligent images, and remember, simple is better.
What Today's Smartphone-Centric Society Means for Your Business | 01/18/2014
As a business owner and a person living in 2014, it is time to jump on the smartphone bandwagon. In today's technology-driven society, it is likely that you have and use a smartphone or tablet for personal and businesses purposes. And you aren't alone. The amount of people (and potential customers) that are captivated by their smartphones isn't going to change, so it's time for you and your business to get on board. Think about it, when do you look around and not see someone texting, playing a game, checking their email, or surfing the web with their smartphone? Not very often.
Perhaps one of the top IT challenges businesses are facing at present day is how to reach these mobile audiences and how to make your business available to smartphone users. While the majority of people still own a home computer or have transitioned to the ever-popular tablet, more and more people are using their smartphones in place of computers and traditional forms of finding information (remember phonebooks?!) about businesses. So what does this mean? Well, to start, your business needs to be easily accessible via mobile devices in order to stay afloat and continue to bring in and maintain customers.
Why It's Important
As our culture becomes increasingly dependent on smartphones, it is no surprise that these devices are quickly becoming the most popular means for accessing websites and information. For businesses, this means that in order to be seen and have a chance against the competition, you need to make sure people can find you through the various mobile search engines. Additionally, it is important that your company website is mobile-friendly. Like it or not, people are oftentimes in a rush and don't have the patience for a website that either cannot be accessed through their smartphone or is not compatible with the operating system of their device. When you see someone completely wrapped up in their smartphone, you want to feel confident that they can, and very well may be, browsing through your company website at that very moment.
Now that you're convinced that a user-friendly and easily navigable mobile website is one of the most important things you can do for your businesses' success, it is time to think about the design. Google and other popular search engines typically like websites that use responsive web design, which simply means anyone from any device can access your site. The point is to eliminate the chances of a user who lands on your website having a bad or frustrating experience. If they do, it is likely they will quickly leave your site and move on to one that is far easier to navigate. Bottom line, make sure your website is responsive and provides a pleasant experience for users on all different devices.
Let's Talk Strategy
Because smartphones and tablets have smaller screens, it means your text, images, and touch areas need to be designed with this in mind. The display area also affects the content you will be using, as people don't want to have to scroll indefinitely in order to get all the information they are searching for. Think small, but powerful and remember you are working with a more confined space. The ease of use and overall accessibility of a website will all directly contribute to the user's experience and likelihood of them becoming (and staying) a customer.
With the number of smartphone users on the rise and with no sign of this changing anytime soon, it is important for you to make sure you not only have a website that is accessible through mobile devices, but one that is responsive. People always seem to have somewhere to go these days, let's face it, we all do. So what this means for your business is that you need to provide potential clients with a website that is accessible on the go and easy to navigate. If you do, you will not only be upping your chances of bringing in new business, but you will be staying up-to-date with the current industry trends.
Top 3 Ways Social Media Can Help Grow Your Business | 01/13/2014
The term "social media" is one that has become all too common in today's technology-driven world. Networking sites such as Facebook, Twitter, GooglePlus, and LinkedIn have quickly transformed the way we communicate with one another, receive and share information, and stay up-to-date with the latest news. From connecting with a long lost friend to networking with potential employers, the various social media platforms are truly changing the face the world.
So what does this mean for businesses? To start, social media marketing has quickly become something every business must understand and utilize, if not, chances are you will be left in the dust. But what, exactly, does social media marketing mean, and how can it help grow your business? These are questions we will answer below, but it should be noted that real social media marketing takes time, dedication, and knowledge. If done correctly and smartly, social media will not only help grow your business, but it will put you one step ahead of your competitors. There are numerous ways social media can contribute to your business' overall growth, but there are 3 ways that stand out from the others and are a must for any business, big or small.
Make Yourself Visible
Perhaps the number 1 rule to a good social media marketing campaign is to show up daily. While inundating your followers with too many postings is overkill, it is important to show you are active on the different social media platforms each and every day. Whether you are running a promotion on a specific product or service, looking for customer feedback, sharing a funny and relevant picture, or spreading the love to a great client, it is important for you to make a point of posting something interesting and engaging daily.
This will not only keep your business on the first few pages of the newsfeed, but it will make customers and potential clients want to check in and see what you are posting on a day-to-day basis. It should also be noted that you should never post the same thing across the various social media platforms. Change it up! Even if this just means changing the wording a bit or spreading out the posts, it is important that you come across as a "real person", not a robot.
Find Friends and Followers
Simply posting across the various social media platforms on a daily basis is a moot point if you do not have any friends or followers. Once you've sent requests to all your friends, family members, and employees, you may be at a loss with how to proceed. The best way to find followers beyond your personal network is to search keywords. Search your local community, news outlets, relevant bloggers, industry terms, etc. Once you begin to engage and 'like', follow, or friend others, they will likely return the favor. You can also pay for ads on Facebook to get your company name and page out there to a wider audience.
Engage Friends and Followers
Once you have a solid following, circle, or friend list, it is important to focus on building a relationship with these people, not just simply pushing your specific product or service. Because you are marketing to and engaging people across a virtual space instead of face to face, it is important to keep that personal touch that makes people want to give you their business. While the point of using social media marketing for your business is to increase traffic and your customer base, it is important to do so without simply promoting your business at all times. Think funny, relevant pictures, inspirational quotes, and articles about industry-related topics, all intermixed with promotional posts for your business.
So how do these 3 things help grow your business? Simply put, it is all about the people. We have become a society that is extremely reliant and dependent upon our smartphones, tablets, and computers. Gone are the days of pounding the pavement and looking for ads in the newspaper, we are in the digital age where if you can't be found and don't make yourself standout on the internet, you are in trouble. Social media sites are no longer just for connecting with friends and family, they have become a way for businesses to reach a wider audience, hence experiencing growth and engaging people worldwide.
Cloud Computing | 12/19/2013
Cloud Computing: What's the Big Deal?
There is a lot of buzz surrounding modern technologies and how they are affecting they way people communicate with one another, conduct business, and gain knowledge. From smartphones to tablets and lightweight laptops, new IT innovations are popping up everyday, and it's hard to keep up. In addition to the various types of devices that are emerging and enhancing the way we do, well, everything, there has also been a shift in the way enterprises can store and access data. Cloud computing is perhaps one of the most important and fastest-growing IT innovations and is an ideal option for many business owners, and for good reason.
Cloud computing is quickly becoming the most popular and efficient way for businesses to store information and communicate between computers. Basically a virtual server accessible over the internet, cloud computing is an updated way for computers and mobile devices to communicate with one another, and it requires no hardware or software. So, what does this mean for businesses and why is it such a red-hot trend? There are numerous ways to answer this, but it is perhaps best to start with how it allows for businesses to go about daily tasks in a more streamlined, efficient way. Essentially the access of an organized server by means of a computer, tablet, or smart phone; cloud computing is changing the way businesses operate. Cloud computing eliminates the headaches associated with traditional data storage methods, and it allows for the IT department to become more involved in the overall business strategy. This shared infrastructure enables small and large businesses alike to have access to information on the go and backup important documents immediately with a service that is both secure and reliable.
Additionally, what cloud computing means for businesses is that designated users can securely access a variety of apps from any location. From customer relationship management and human resources applications to accounting, the options are endless. Cloud-based application and storage not only enhance the flexibility of each and every business, but they enable enterprises to scale up or down their usage of services as the market demands. What this means is that businesses will no longer be required to invest time and large amounts of money in buying and setting up the hardware and software for data storage purposes. Cloud computing frees up funds and eliminates the need for companies to invest in servers that are capital-intensive.
Yet another benefit of the implementation of cloud-based applications for businesses is the convenience factor. Like mentioned, cloud computing promotes a sharing infrastructure that allows for immediate and 24/7 access to data. This is extremely important to the overall operation and success of any given business, as today's business market is more competitive than ever. Because there is no special equipment (beyond an internet-connected computer, tablet, or smartphone, of course) or additional manpower needed, users will be able to have real-time response and access to any desired information from many different sites. Finally, cloud computing is instrumental in a company's innovation, as it allows for business owners and employees to focus on building the enterprise instead of managing their resources. Cloud computing also facilitates faster development of projects and ideas, as it encourages collaboration and enables all involved parties to have same-time access to the details.
While there are many technology fads that come and go, cloud computing is not one of them. It is not only a more efficient way to store and access data, but far more secure than traditional storage methods. Cloud-based applications provide businesses with a storage model that will allow them to focus on building and fine-tuning their enterprise, instead of worrying about resource logistics. It is also a more environmentally-friendly option, and is designed for enterprises to use only what they need, when they need it.
4 Most Common IT Challenges for Small Business Owners | 12/16/2013
It’s no secret to most small business owners that technology can be a great equalizer when battling for market share with larger competitors. The ability to identify and capitalize on opportunities to gain a competitive advantage is at the heart of entrepreneurialism, and this ability can quickly take a small business owner from one person with a dream to a rapidly growing company of multi-talented professionals. Many of these business owners soon find out that the technologies they used when their company was small just don’t get things done effectively anymore. Make sure you are cognisant of these common issues affecting small businesses when evaluating your current and future technology solutions.
Photo via Flickr by yourdon
How Do I Choose my Software Solutions?
With almost limitless options for software partners to handle any business function you can imagine, it can be overwhelming to find the products that work for your business. You must find a solution that is both technically effective and efficiently supported by the vendor. Always find out about the company’s customer support policies and capabilities before you make a decision about a product that will become an important part of your operations. There’s nothing worse than having operations come grinding to a halt while waiting 72 hours before your support ticket can be serviced.
Can the Cloud Help Me?
The cloud has been one of the most talked about aspects of information technology for the last couple years. You can choose a publicly hosted cloud system, your own private cloud, or a hybrid solution depending on your needs. You also have the option to use a software suite hosted in the cloud, commonly referred to as Software as a Service, or SaaS. This option can significantly reduce the amount of IT support you need to manage and update the software. The updates usually happen automatically in the cloud.
What are my Mobile Options?
With 61% of mobile users toting around a smartphone with instant access to the world wide web, smart small business owners must take careful consideration when evaluating their mobile options. You’ve got to make it easy for potential customers to find out what you have to offer when they come to your site on their tiny four inch screens.
For some businesses, a simple mobile version of their website offering the most important information is the best option. Others design their site to adapt to the device it’s being viewed on with a process called responsive website design. If you want to create a customized user experience for your customers, build a branded app that encourages engagement from your hard-earned fanbase.
Is my IT Infrastructure Scalable?
After you have spent significant time and resources searching out a technology setup that has your business functioning efficiently, it can be a real shock to find out the system you have built can not scale up with your growing company. Whether you are going to need to add six extra users to your CRM account as your sales force grows or 10 new employees using the internet all day in your office, you will want to find the most effective solution possible to affordably meet your requirements. Once you get to the point where you need to address the scalability of your IT infrastructure, you should really consider finding a qualified IT Management partner to help you develop the optimum plan to power you through your growth phase.
If your business has plans to become more efficient through the implementation of new technology this year, you have to make sure you are investing in products and services that are really going to meet your needs. Many times, finding an experienced partner that can guide you through the selection, implementation, and management of your IT infrastructure is the simplest and most cost-effective option for small to mid-sized businesses. No matter your plans, make sure to take your vendors customer service capabilities, use of the cloud, mobile options, and scalability into account when making your decisions.
What do you see as the biggest IT-related challenge for new or growing small businesses in today’s market?
How Modern Technology Has Changed the Way Companies Conduct Business | 11/25/2013
Humans have always searched for innovations that will make our lives easier. First we moved from hunter/gatherer societies to agrarian civilizations that allowed us to grow food, domesticate livestock, and stay in one place, creating cooperative settlements that made mankind safer. We later underwent an industrial revolution that centered on the use of machinery meant to take on our menial tasks. These days technology has advanced to the degree that we can communicate to massive audiences across the globe with nothing more than the tap of a button. Truly, it is an exciting time to be alive and witness to the rapid changes of advancing computer technology. And online and mobile technologies have not only changed the way we live our lives, but they have completely overhauled the ways in which companies conduct business. Here are just a few of the high points in this revolution.
Clearly, the biggest change for most businesses on the technology front revolves around increased opportunities for communications. Email, text, video conferencing, and other options have not only allowed for faster and more productive communications with clients, consumers, vendors, partners, and so on. But worldwide communications have allowed businesses to better manage their overseas interests, as well, possibly even paving the way for expansion on a global scale as more people in more countries become connected to their neighbors around the world. Of course, it's not all wine and roses; just consider the number of times you have mistaken the intent of an email or text message due to the fact that tone is not easy to convey via written word or the fact that there are so many abbreviations that you can barely make out the meaning. This can be a problem for companies that fail to properly train employees when it comes to sending professional communications via modern technology.
Another major benefit for many business interests is the easy access to information made possible by the online medium, not to mention the ability to store and transfer data. Whether you elect to pay for on-site storage with in-house server banks, you outsource to data centers that manage storage devices for you, or you've started to rely on the cloud for your storage and data transfer solutions, you'll find that there are plenty of options when it comes to figuring out how to meet your company's data needs through the use of modern technology. And there are many benefits to be gained. Digital data storage and transfer takes up less space (no more warehouses full of documents) and saves you tons of time (no more waiting for files to arrive via snail mail). Unfortunately, there is one major concern for many businesses: security.
There's just no denying that security of stored data and even privileged communications is an important issue for most business interests. Although modern technology makes business operations a lot easier, the fact that the digital world is wide open can give companies pause when it comes to collecting, storing, and transmitting sensitive data. The threat of hackers, identity thieves, and other virtual criminals cannot be ignored. But with options for encryption, firewalls, password protection, compartmentalization, and other types of security at your disposal, you should be able to find a solution that offers you peace of mind where your online operations are concerned.
Computer Network Tips by The Experts | 04/29/2013
On one hand, it isn’t critical that you know everything your network consultants know, to the degree they know it, but it doesn’t hurt to understand what is out there before you dive into the relationship.
There is a distinct possibility that some of the technologies we’ll describe in this article will interest you just on their own. There is a lot happening of course. Generally speaking, all the things we’ll discuss will be cheaper and more prevalent with the passage of time. Also, they’ll all be one step closer to being obsolete.
The trick from your perspective is to hit that sweet spot for maximum use time with affordability to best maximize value for your business.
With all that pomp and theory out of the way, let’s get a little more in depth about some of my favorite “sweet spot” computer technologies to be looking out for.
- Event monitoring of your network operations via Windows Alerts. A cool feature to allow your IT Specialist Team to troubleshoot issues before they become serious drags on your system, costing you money.
- Lightning fast system updates and software installations. The technology is there where upgrades and updates to your network shouldn’t create hours of paid coffee breaks for your employees.
- Real time remote help desk.This one isn’t new, but it is a must have. On-site visits by IT Specialists for something that can be done remotely is a total waste.
- Better network security both internally and externally. Today’s systems allow the IT Specialist to achieve full monitoring remotely to make sure only authorized individuals within your organization and outside of it, get the access you want them to have.
- State of the art earliest possible warning, detection and elimination of spyware, malware, and all virus types. This stuff never needs to happen at the business level again.
- Automated back-up of all data in real time. This is the ultimate fail-safe against breakdown, crash, or whatever the disaster. You can’t ever 100% guarantee there won’t be a system failure, but effective data back-up will mean your only loss is a little bit of time.
- Set up of the support framework that brings minimal inconvenience in lost access for the important people in your business. These days, IT support set-up happens in minutes not hours or days. Expect that level of efficiency in the process.
- One other service that is becoming increasingly popular with the outsourcing and remote offices taking hold in businesses of all sizes, is effective remote access systems. There is simply no reason to be concerned about security issues or access issues for any member of your team whom you desire to access your system from locations outside of the central hub office. The capability is there and you can realize massive savings from not having a brick and mortar office.
SysArc provides expert technical services and Information Technology solutions to companies in Washington, DC, Maryland and Virginia that are needed to effectively compete in the small and mid-sized commercial marketplace. We deliver enterprise quality technical, computer services and business and technology consulting. SysArc’s offerings and solutions help our clients ensure the continual alignment of their investments in technology to their strategic as well as and tactical business objectives, reduce their overall technology expenditures, enhance the stability of their technical environment and improve staff efficiency and business effectiveness. For more information call (800) 699-0925 or visit http://www.sysarc.com