Adam Willhoeft

Skills and Experience Summary (2010)

• A highly talented and skilled media buyer that has done over $1,500,000 in revenue within the last year
• In-depth knowledge of the online display advertising landscape
• Keen eye to media details, industry trends, and capitalizing on opportunities for business advancement
• Exceptional market research, planning, and buying experience
• Built business relationships with all the media representatives within all the top ad networks
• Negotiates the best price to acquire inventory primarily on a CPA and CPM and CPC basis
• "Can Do" - positive attitude and conscientious
• Team-oriented player, highly motivated, and committed to delivering top quality service
• Ability to develop engaging presentations and proposals
• Adapts to change quickly

Media Buying

• Expertise in branding strategies in national and international markets
• Negotiates and buy medias that will successfully increase awareness and drive traffic to the various properties and products on a CPA and CPM and CPC basis
• Primary focus is to manage and grow traffic from CPC, CPV, CPM campaigns, including various search engine and contextual media platforms.
• Experienced in purchasing and strategic
• Handling the tasks of generating insertion orders, sending out creative, and confirming ad space and receipt of creative
• Built business relationships with all the media representatives within all the top ad networks

Pay Per Click Campaign Management

• Google Adwords Certified
• Developed effective plans to optimize both the CTR and ROI from their SEM investments
• Driving costs down through the constant monitoring and improvement of CPCs and CTR.
• Optimized and executed paid search campaigns on Yahoo, Google, MSN and other search engines, directories and paid inclusion networks
• Researched market trends, responded to market fluctuations and collected competitive intelligence
• Analyzed user behavior using web analytics tools.
Specialties:

media buying, pay per click marketing (google adwords certified), social media marketing, search engine marketing, affiliate marketing, search engine optimization