A consummate marketing and branding professional specializing in business development and growth management. Comprehensive experience encompasses marketing, merchandising, advertising, public relations, branding, event planning, campaign strategizing and logistics, mass and social media leveraging, clienteling, customer service, and administrative/operations essential to building and sustaining popular buzz and continued awareness. Eager to apply collective functional and managerial acumen to broader challenges and opportunities on a corporate level.
Known for dynamic campaigns and creative, memorable approaches to garnering public attention and lasting recognition of products/services and their parent organization. Achieved reputation for turning around previously lackluster campaigns and events into noteworthy destinations by enhancing their hosts' image, ramping up the business vibe and training their key people to seize initiative. Harness self-replicating energy of social media and Internet by empowering and strategizing website content, educating clients on how to consistently improve their own image by contributing to blogs, tweets, advertorials, webinars, video feeds, and the many other electronic broadcast modes to create a buzz.
Built, nurtured and enlarged an enterprising public relations and marketing company from the ground up. With zero financing, no client base but a wealth of contacts, energy and confidence, followed the old adage that "If you build a better mouse trap the world will beat a path to your door." Successfully mounted branding campaigns for a wide range of clients, including global corporations, publications and non-profit organizations.
- Special Events & Marketing Director