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About Me:
Entrepreneur in the blood, Business Manager for Procter & Gamble in the last 7 years; digital marketing consultant and passionate advocate of marketing 3.0
Geneve · http://about.me/luigimatrone - Email:
- Country: ch
- Age: 30
- Sex: Male
- Relationship: Relationship
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My Favourite Sports:
Football, Kitesurfing, Running, Tennis, Snowboarding
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My Favourite Music:
POP Music
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My Favourite Films:
Brave Heart
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My Favourite Books:
4 Hours Working Week
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My Favourite Travels:
Australia
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Other Interests:
Start up , digital Marketing, mentoring, marketing,
- Profession: Business Manager, Owner
- Company: Procter & Gamble, LovinCom
- School(s): Università Degli studi di Napoli Parthenope
- Education: International Business
- Resume: View
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WOW factor
WOW factor score 9651 -
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574 connections
summary:
Senior Manager with 5 years experience in Consumer Goods and Small Domestic Appliances markets. Local to Global experience matured across the years. From pure Trade Marketing to Strategic Marketing and Holistic Brand Development / Communication plans. STRATEGIC MARKETING - BRAND DEFINITION / POSITIONING: Equity, Brand Architecture, Consumer & Shopper Targeting. - INNOVATION: Portfolio Management, New Product Development (from the beginning to end). GENERAL MANAGEMENT - HOLISTIC COMMUNICATION DEVELOPMENT: TV / IN STORE / PRINT / RADIO / INTERACTIVE MARKETING (see below) / ER. - TEAM LEADERSHIP: Multi functional team expertise. New Hired / Intern Tutor / Training program definition. - FINANCE: Structure, targets, budget management INTERACTIVE MARKETING - STRATEGY: Brand strategic development. Link with overall objectives. Specific Strategic Choices: Where to Play. - OPERATIONAL: Action plan definition - How to Win. Expertise in Search Marketing, eCommerce, iMedia development, Content Strategy and Creation, Mobile and Gaming. - EDUCATION: Digital Trainer. Sponsor of the Digital Culture within the company.
interests:
running, swimming, reading, listening to music, travelling around the world, kitesurfing, snowboarding. Strong passion for Digital and all New Media, new Technologies.
- Oral Care - Oral-B Power Brushes Global Brand Manager at Procter & Gamble
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