Mo Elnadi

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Digital and social media strategist, guest speaker with over 15 years of online marketing, social media, agency and web consultancy experience and passion for digital photography, music and latest gadgets. I've worked in cross border matrix environments with global brands within EMEA and WENA regions including Vodafone, Philips, Microsoft, Adobe, MobiNil, and ITWorx to develop and drive multiple online value propositions from business model to post-rollout measurement, with a focus on building social media / digital strategies and search engine campaigns. I enjoy working closely with B2C / B2B clients to develop their online presence and Social Media strategies focusing on SEO, Facebook activities and integrated digital campaigns to enhance brand equity and revenue while tracking ROI, brand sentiment and digital KPIs. In 1998 I founded an award-winning social media community that attracted international news coverage. In 2010 I was awarded an MBA with distinction focusing on Social Media and how brands can fully monetize their fanbase. I am also a visiting digital marketing MBA lecturer at the University of Surrey. As an early adopter, I give recommendations on products from Google and Microsoft. Also invited as a key panel guest speaker in a conferences including Facebook’s 1st Advertising Summit, as well as sharing case studies and social media strategy best practices. • Strong hands-on expertise of core online marketing disciplines & Social Media both on the client and agency side. • C-level management negotiation skills -- Experience working in matrix environments, defining SMART objectives to deliver multimillion pound online projects and social media initiatives through working with cross-border stakeholders and agencies. • Excellent knowledge of SEO/SEM/SMO, planning and executing online digital strategies, viral videos and word of mouth social media campaigns. • Deep knowledge of search, analytics and content technology and usability guidelines.

interests:

Digital Marketing, SEM, SEO, PPC, Digital Media, online marketing, Web 2.0, Social Media, Project Management, Taxonomy, Usability, metadata, Beta testing, web analytics, Music, Photography

• Head of Digital, MBA in Social Media strategy

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