Senior Manager with 5 years experience in Consumer Goods and Small Domestic Appliances markets.
Local to Global experience matured across the years.
From pure Trade Marketing to Strategic Marketing and Holistic Brand Development / Communication plans.
- BRAND DEFINITION / POSITIONING: Equity, Brand Architecture, Consumer & Shopper Targeting.
- INNOVATION: Portfolio Management, New Product Development (from the beginning to end).
- HOLISTIC COMMUNICATION DEVELOPMENT: TV / IN STORE / PRINT / RADIO / INTERACTIVE MARKETING (see below) / ER.
- TEAM LEADERSHIP: Multi functional team expertise. New Hired / Intern Tutor / Training program definition.
- FINANCE: Structure, targets, budget management
- STRATEGY: Brand strategic development. Link with overall objectives. Specific Strategic Choices: Where to Play.
- OPERATIONAL: Action plan definition - How to Win. Expertise in Search Marketing, eCommerce, iMedia development, Content Strategy and Creation, Mobile and Gaming.
- EDUCATION: Digital Trainer. Sponsor of the Digital Culture within the company.
running, swimming, reading, listening to music, travelling around the world, kitesurfing, snowboarding.
Strong passion for Digital and all New Media, new Technologies.
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