Robert Govers is Adjunct Associate Professor of Marketing and Strategy at the Consortium University of Leuven, Belgium, but also teaches at IULM Milan, The Hague Hotel School, Emirates Academy and Ehsal Dubai. He specializes in the field of place branding; tourism, hospitality and quality management; e-commerce in tourism; and tourism research and marketing. Dr. Govers is also a project manager and is involved in many consultancy projects for organisations such as IATA, EU & Dutch/Belgium governmental departments. Recently he served as Research Coordinator at the Flemish Center for Tourism Policy Studies. Prior to this, Dr. Govers worked as a senior lecturer in tourism and marketing in Dubai. He had worked on a research project titled Virtual Tourism Destination Image: Glocal identities constructed, perceived and experienced.
Destination Branding, Place Branding, Place Identity and Image, Tourism Marketing, Strategic Services Marketing/Management, Information Technology and Travel/Tourism/Hospitality, Tourism Economics, Customer Satisfaction in Services
- Adjunct Associate Professor at University of Leuven and author on Place Branding (2009 & 2010 Palgrave Macmillan)